An edgy and niche home decor brand. In 2021, SkullBliss, a brand aiming for premium status, sought a creative overhaul. As the newly appointed Head of Creative, the challenge was clear: elevate branding and content to reflect luxury while emphasising their ethical values.
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Case study
Building A Dream Team:
I assembled a powerhouse team of in-house designers, photographers, and videographers ensured seamless execution of the brand’s vision.
Setting the Stage:
By organising photo and video shoots in opulent locations, I elevated brand’s content, exuding exclusivity and sophistication.
Branding Reinvented:
Implementing comprehensive brand guidelines established a consistent, premium image, enhancing brand recognition.
Weaving the Narrative:
Integrating SkullBliss’ story into marketing materials forged deeper connections with consumers, fostering loyalty.
Ethical Emphasis:
Transparent communication about ethical and sustainable practices resonated with socially conscious consumers, bolstering brand reputation.